Books & Publications:
Brand Engagement - (preview & purchasing details, click here).
‘I have just read your book and it is excellent…I am about to read it again. I think we have ordered about 10 so far.’ – Bill Parsons, Organisation Development Director; ARM Holdings (UK Super Brand)
‘I have just finished your book and thought it was excellent and very thought provoking. I have been able to apply it in my role as Resourcing and Employer Branding Manager at Bhs and intend to use it in the new role as Head of Retail Resourcing and Employer Brand at 3mobile.’ – Paul Gibbins, Bhs
Brand Champions – (preview & purchasing details click here, also available on Amazon in various formats inc ebook)
‘Buckingham is one of the few business writers to span the territories of HR as well as the more external facing disciplines like Advertising and Marketing, consistently arguing the case for a joined-up approach to brand management. His style is always provocative but enjoyable and ultimately thought provoking in a Handy-esque way. His examples are often drawn from the UK, which makes a welcome change from many US-centric commentators, and the conclusions he points the reader towards and approaches he suggests are certainly applicable internationally. We’ve made very effective use of his thinking and methods throughout our network of global offices.’ – J. Sanderson, Senior Brand Manager, International HealthCare Company
Ian’s Brand Engagement, Cranky Middle Manager Show Interview
Ian’s Brand Champions, Engaging Brand Podcast Interview
Brand Challenger - Ian is currently writing the third book in the ongoing Brand Trilogy (TBT) series, publishing regular thought pieces on the blog on the Home page. We’re also using this site as the platform for debate and discussion for the professionals in marketing, branding, HR and communication – inside and out.
Other books featuring contributions by Ian:
The Gower Handbook of Internal Communication (Mark Wright, editor. Ian wrote the storytelling chapter)
Marketing Metaphors & Metamorphosis (Prof Phillip Kitchen, Ian wrote the chapter on the internal “market).
Ian’s CIPD People Management column
Ian’s HR Zone blog
Social Media:
March 20, 2012 at 8:31 pm
[...] you’re convinced or at least worried enough by the why to be curious then pick up a copy of Brand Engagement or Brand Champions for many more clues about the [...]
March 27, 2012 at 12:55 pm
[...] The Northern Ireland Tourist Board was one of the brand development case studies I featured in Brand Champions. [...]
March 27, 2012 at 1:10 pm
[...] rely too much on statistics alone to land the message. As Ian illustrates in the case studies in Brand Engagement, involve people, paint pictures, provide a context, use metaphors, bring challenges to life use live [...]
April 6, 2012 at 9:56 am
[...] Mike was preaching to the converted. Stakeholder integration has always been at the heart the Brand Engagement philosophy. But even the assembled group of like minds couldn’t fail to be impressed by [...]
April 18, 2012 at 1:47 pm
[...] I was reflecting on Campbell’s quote recently while re-watching Terry Gilliam’s film Brazil and was reminded of the Kurtzman dilemma I wrote about in Brand Engagement. [...]
May 8, 2012 at 12:23 pm
[...] Authentic leadership is the central challenge facing anyone in a leadership role, who is concerned with brand management and believes that employee engagement is the key to effective brand management. It is the challenge that now faces true ceos, or as Caroline Hempstead, AstraZeneca’s group corporate communications lead puts it in Brand Engagement: [...]
May 23, 2012 at 11:31 am
[...] culture worked well with the physical brand trappings. I featured Malmaison in my second book, Brand Champions (2011), a case-study-based guide to the role that everyday employees play in bringing brands to life from [...]
June 6, 2012 at 12:48 pm
[...] I’ve long been warning of the dangers of what I call “car crash” engagement: the type that brings out the rubberneckers in us all and clogs up rather than liberates the metaphorical corporate communication highways. [...]
June 11, 2012 at 10:25 am
[...] Books and resources [...]
June 18, 2012 at 11:39 am
[...] to turn banking on its head. I describe this phenomenon as” behavioural brand creep” in Brand Engagement (2008), my first [...]
June 27, 2012 at 9:38 am
[...] feature alongside brands like M&S and Arm Holdings in Brand Challenger, the third book in the Brand Engagement trilogy. Share this:TwitterFacebookLike this:LikeBe the first to like [...]
July 4, 2012 at 12:01 pm
[...] has my adage that the hitherto deified modern CEO is now simply “primus inter pares” or first among equals seemed more true than in witnessing the demise of this famously dogmatic, much feared and, lest we [...]
July 17, 2012 at 12:35 pm
[...] Brown, head of insights at the CIM, in a quote that could have been taken direct from Brand Engagement(2007) or one of Ian’s many articles, says: “Essentially, brands are built on promises but [...]
August 31, 2012 at 9:13 am
[...] you can read more about the Motability transformation journey in Brand Engagement (I.P. Buckingham 2007). Share this:TwitterFacebookLike this:LikeBe the first to like [...]
September 3, 2012 at 11:23 am
[...] you can read more about the Motability transformation journey in Brand Engagement (I.P. Buckingham 2007). Share this:TwitterFacebookDiggRedditEmailPrintStumbleUponLinkedInLike this:LikeBe the first to [...]
September 6, 2012 at 4:33 pm
[...] feature a range of building societies as well as the much heralded John Lewis Partnership in my books. John Lewis’ current head of internal communications used to work for me. And I know from [...]
October 23, 2012 at 10:48 am
[...] spite of their lightning rod status in the PR department and press. But as I mention in my latest People Management blog, what’s perhaps most puzzling about the empty filibustering under the culture change [...]
November 15, 2012 at 11:27 am
[...] Books and resources [...]
February 27, 2013 at 1:56 pm
[...] Books and resources [...]
March 8, 2013 at 1:54 pm
[...] For more free employee engagement resources, pick up a copy of Ian’s latest book, Brand Champions. [...]
March 13, 2013 at 10:44 am
[...] staircase is a simple but effective representation of the engagement journey as showcased in Brand Engagement (Palgrave [...]
March 25, 2013 at 10:38 am
[...] Brand Engagement (PalgraveMacmillan [...]
April 18, 2013 at 2:55 pm
[...] I often think about Campbell’s quote, not least when times are tough and people are clearly having to “put up and shut up”. It reminds me of that scene in Terry Gilliam’s film Brazil and of the Kurtzman dilemma I wrote about in Brand Engagement. [...]
June 10, 2013 at 1:50 pm
[…] other examples of leaders and organisations who have moved rapidly from engaging to performing in Brand Engagement: How Employees Make or Break Brands or by dropping Ian Buckingham a […]