Books & Publications:
‘I have just read your book and it is excellent…I am about to read it again. I think we have ordered about 10 so far.’ – Bill Parsons, Organisation Development Director; ARM Holdings (UK Super Brand)
‘I have just finished your book and thought it was excellent and very thought provoking. I have been able to apply it in my role as Resourcing and Employer Branding Manager at Bhs and intend to use it in the new role as Head of Retail Resourcing and Employer Brand at 3mobile.’ – Paul Gibbins, Bhs
‘Buckingham is one of the few business writers to span the territories of HR as well as the more external facing disciplines like Advertising and Marketing, consistently arguing the case for a joined-up approach to brand management. His style is always provocative but enjoyable and ultimately thought provoking in a Handy-esque way. His examples are often drawn from the UK, which makes a welcome change from many US-centric commentators, and the conclusions he points the reader towards and approaches he suggests are certainly applicable internationally. We’ve made very effective use of his thinking and methods throughout our network of global offices.’ – J. Sanderson, Senior Brand Manager, International HealthCare Company
Brand Challenger - Ian is currently writing the third book in the ongoing Brand Trilogy (TBT) series, publishing regular thought pieces on the blog on the Home page. We’re also using this site as the platform for debate and discussion for the professionals in marketing, branding, HR and communication – inside and out.
Other books featuring contributions by Ian:
The Gower Handbook of Internal Communication (Mark Wright, editor. Ian wrote the storytelling chapter)
Marketing Metaphors & Metamorphosis (Prof Phillip Kitchen, Ian wrote the chapter on the internal “market).