We know from both in-house and senior agency experience that brands are mostly about behaviour, the way we do things.
We are passionate about building and transforming brands from within the organisation and this means fully engaging employees to create, live and breathe the brand.
We tailor our approach to each unique client situation but often work by connecting what we call the brand trilogy of Marketing, HR and Communication and combining their efforts to ensure that employees are and remain advocates of the brand.
By bringing together unique thinking and tools from the areas of communication, change management, culture development; learning and leadership development, we offer a comprehensive proposition which addresses an organisation’s issues around:
We offer a full consultancy service summed up here:
|Challenge||We ensure that your people keep the promises made to the market as well as innovate to remain ahead of the competition by using a tried and tested game-changing engagement strategy tool called Brand Challenger|
|Cultivate||We foster collaborative partnerships and share responsibility for engagement across the brand trilogy, ensuring that you can clearly define your service promise and that the core culture you demonstrate via the behaviours of your employees is truly fit for purpose|
|Champion||We create advocates and role models and ensure that you are able to engage key audiences with the ever-evolving narrative of the business by using our story-telling change management and training approach Brand Champion|
|Communicate||We help you transform your internal communication channels, processes, road map and behaviours in support of engagement rather than pushing messages|
|Coach||We support and sustain engagement and learning within key leadership groups, especially first-line-managers by putting in place effective leadership development and values-based mentoring and coaching programmes|
Each client has unique needs but we commonly help clients address challenges relating to:
- employee engagement
- culture change
- leadership development
- customer/service promise
- brand strategy or refresh
- employer branding/evp
- organisation development and structural change
- business transformation and re-launch
- mergers and acquisitions
- crisis management
- introducing new media
and traditional areas of business and communication improvement.
Whatever the business strategy, whatever the communication tactics, whatever the brand or engagement programme, the functional role of any brand, communication and marketing agency is to help organisations perform by engaging and motivating their people. Our approach is to practice what we preach to ensure your organisation gets the maximum return on communication employed and be happy to celebrate our collaboration as a result. Testimony to this approach are the case studies featured in Ian’s Brand Engagement and Brand Champions, two of the pivotal management texts in the engagement space.
If you believe in the importance of keeping the promises the people in your organisation make on behalf of your brand and have a business transformation or engagement challenge or issue you would like to talk over, please do get in touch.