Brand is really all about reputation.
Reputation comes from advocacy i.e. people saying complimentary things about you or your organisation.
They do that when they’re engaged and when that engagement is sustained.
People are more likely to remain engaged when they feel that they have a meaningful relationship with the brands they buy or the organisation they work for and can be themselves at work as a result
We know from personal experience that marketing departments make external promises, HR departments make internal promises and communication delivers the message.
But it’s down to your employees to keep or break those promises.
Through their everyday interactions with your customers, their colleagues, your community and your corporate partners and stakeholders.
Successful brands don’t just result from marketing campaigns or the personal efforts of the board. They radiate from every aspect of your organisation. They are the sum of both employee and customer engagement, passion and belief. Brand champions and advocates are the key to sustainable organisation performance and the more you have the more effective you’re going to be as an organisation as you cultivate a sustainable engagement culture.
The By2w vision is to improve the world one brand at a time.
Our mission is to co-create truly sustainable client organisations by promoting brand development from within.
Our brand is the embodiment of our values:
but most of all be effective